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"Facts are like cows. If you look them in the face long enough, they generally run away."
― Dorothy L. Sayers
AIDA Model Marketing To Triple Your Conversions
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AIDA Model practiced in marketing defines the steps that the customer goes through when purchasing a product. Since the late 19th century, this model has been underused. This model tracks the customer journey through awareness, interest, desire, and action. It is the best marketing model among the classic marketing models.